Cost effective E-Marketing

Make use of your valuable customer database to send your latest offer(s), communicate to keep your clients informed or send your newsletter by personalised email that motivates them to do more business with you.

Send beautiful email campaigns, track the results and manage your subscribers, all in the one place.

Only pay when you send. We don't charge monthly fees, you only pay when you send to more than 5 people.

You do not need to be a website client of Factory Arts to take advantage of this service. We are happy to work with your business and your website developer so you can encourage newsletter signups and send legitimate bulk email.

Its simple. Select one of the 24 templates we have made available for you to choose from, single column, 2 column with left menu or 2 column with a right menu. See the templates here.

We customise your chosen template to suit your branding and colours and help you set up your first campaign as follows:

• Assign a special login area for you to set up and send your campaigns, maintain your list(s) and view your campaign reports.
• Advise the best way to initiate your first contact list, and import it into your email marketing account (you can also add recipients manually)
• Add authorisation code to your domain name so your "from address" is authenticated as coming from your domain name to all of the major email servers. This will hugely help reduce the chances of your important personal email communication ever being filtered as spam.
• Create a newsletter sign up form for your website which can be installed by your website developer, or if you are our client, by us. This *opt-in form will manage your clients sign ups in the future (*opt-in means that the person signing up has to verify their email address before it is added to your list)
• Set up the various response pages for opt-in, remove my name, send to a friend and change subscription details

Once everything is set up, you can test, test and test by sending to test recipients to ensure you have your content right before you send it to your list.

Then you select if you wish to send the email immediately or select a time, and pay for your campaign (a campaign is defined as each time you send a mail out, not per email address by the way).

What is the investment?

We allow 4 hours for all of the above, so that is £175 for your template and personal account set up. If you wish to work directly with your designer to create and take responsibility for your template, thats fine too. Our set up price then will be just a one off £75

• You pay just £5.00 for each campaign sent and
  2 pence per email address that your campaign is sent to 5-1999
  1.5 pence per email address 2000 to 4999
  Over 5000? lets talk
• So if you are sending to 400 email addresses your investment will be £5.00 + £8.00 (400 x .02p) = £13.00

What statistics can I see?

In your own login account, you will be able to see campaign reports as follows:

Campaign snapshot - this report is a summary, showing at a glance - A time line of opens, unique opens, bounced emails, and the links within in your email out your recipients have clicked on

Recipient Activity - How many emails have been opened, by whom, what web site addresses they clicked on, unsubscribes, forwards and those marked as spam

Link Click Activity - The number of recipients who clicked giving you a click rate, average clicks per person, total clicks and non clicks, together with the links they clicked on

Opens & Clicks over time - When did subscribers open and click over a period of time since the campaign was sent

Email Client Usage - What email programmes have been used to open your email. Helpful to identify the types of programme is being used for your template design process. For example, did you know that over 50% of email programmes being used are Outlook 2000, 2003 and Outlook express. Only about 25% is Outlook 2007

Bounce summary - Email bounces are distinguished between Soft bounces (A soft bounce is an email message that gets as far as the recipient's mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's mailbox is full, the server is down or swamped with messages, or the message is too large), Hard bounces (A hard bounce is an email message that has been returned to the sender and is permanently undeliverable. Causes include invalid addresses (domain name doesn't exist, typos, changed address, etc.) or the email recipient's mail server has blocked your server) and a summary of Bounce domains, so you quickly identify if one email provider is not delivering your email newsletter more than others

So, what are you waiting for? You know that if you are not involved in email marketing, you are missing opportunities to increase your business profits. Have another look at the templates, then contact us to get your email bulk communication underway now.

Some fine print:
The email client a person is using can only be detected if images are displayed. This can give an inflated weighting to email clients that display images by default, such as Outlook 2000 and the iPhone. It will also provide a lesser weighting to those that block images by default such as Gmail and Outlook 2007.
Those email clients that aren't capable of displaying images, such as older Blackberry models and other mobile devices cannot be detected in the Email client usage above.